Thank you for participating in Asambeni 2016.We hope to see you again at our next Asambeni exhibition.

A’Sambeni means “Let’s Travel” in the Zulu/Ndebele language. It is an invitation to set off on a leisurely mission together – an offer of sunshine, good companionship, and adventure.

Serving Exhibitors: Convention & Visitors Bureaus, Hotels & Venues, Event Management Companies & PCOs, Meeting Support Companies among other specialist suppliers to the tourism industry.

Benefiting Visitors: Corporate Travel and Incentives Decision Makers, Regional & International Travel Wholesalers and Agents as well as Potential Investors.


The 2017 edition of Asambeni will bring together local and international Meetings, Conference, Exhibition and Events Organisers to meet and network with Zimbabwe’s leading hotels, venues and event suppliers. The focus of the expo is to highlight a newly emergent generator of income, employment and foreign investment: Business Tourism, with a view to capitalising and developing the travelling and touring interest in Africa, and Zimbabwe in particular.


Its location in Bulawayo, Zimbabwe, places the expo physically in the centre of the region. The venue is accommodated within the Zimbabwe International Exhibition centre – an extensive, permanent, purpose-built exhibition centre with a full-time specialist staff and plenty of room for expansion in future years. A’Sambeni is a separate exhibition within ZITF situated in Hall 3.

Why Participate?

Southern Africa’s tourism facilities have experienced phenomenal growth in the last few years. The region is increasingly seen, and requested as a circuit covering multiple countries. This is true as much for the business travellers as the holidaymaker. The national exhibitors at A’Sambeni will not only showcase attractions in their own countries, but provide information on the inter-country routing possibilities for a huge variety of travel customers.


A’Sambeni Africa will be held on 25 – 29 April 2017, at the same time as the Zimbabwe International Trade Fair. The timing of the exhibition will enable overseas and regional delegates to co-ordinate their trips to A’Sambeni and the South African exhibition, Indaba.

Business Days: 25 – 27 April 2017

(No persons under the age of 18 admitted on Business Days)

Public Days: 28 – 29 April 2017

N.B. Spot sales permitted in all areas on last day of ZITF (Saturday 29 April 2017)

Opening Times: 9.00am – 5.00pm daily.

Category Grouping

1) Venues
Any company or organisation offering bed-nights: Hotels, Safari Lodges & Camps, Private Estates, Motels, National Parks, Resorts e.g. hot springs, guest houses, bed & breakfasts, caravan and camping parks.

2) Activities
Tour operators, overlander companies, adventure companies (hiking, climbing, bungee, kayaking, sailing, flying, hot air ballooning, riding, potholing); specialised interest operators – e.g. birding, angling etc., art dealers, music/theatre groups, craft workshops.

3) Facilities
Travel agents, consultants, transport owners & operators (air, train, coach, car hire), forex bureaux, customs & immigration,  publications e.g. travel guides & magazines, websites.  Publicity Associations and National Tourist Authorities from neighbouring states.

4) Products & Services
Equipment and goods used in the tourism industry: everything from mosquito repellent to camping equipment, telecomms, software. Leisure-specific vehicles such as caravans, trailers, jet-ski, hang-glider, safari vehicles. Specialist suppliers e.g. catering, furniture, plants, decorators, landscapers, insurance and security firms, specialist construction sector e.g. thatching, gazebos, pools, fencing.

Please contact us for participation costs.

Hall 3

Hall 3 with its distinctive curved roof is centrally situated and offers 3 600m2 of open floor area. It normally houses the furniture, interior decor and outdoor living exhibits during ZITF. Public amenities are provided.

Journalists, photographers, radio and television personnel who wish to cover ZITF 2017 for their newspapers, magazines, news agencies, radio, television or newsreel networks, are invited to indicate in the media accreditation form full names of persons who will be carrying out the exercise. We will then be able to issue you with press passes well in advance of the ZITF opening date.

The important dates and times for ZITF 2017 are as follows:
DURATION: 25 – 29 April 2017
OPENING TIMES: 9.00 am to 5.00 pm
OFFICIAL OPENING: April 28 at 2:00 pm
BUSINESS DAYS: 25 – 27 April 2017

No restriction on the number of passes to each medium will be put PROVIDED THEY ARE USED BY YOUR PERSONNEL IN THEIR OFFICIAL CAPACITY.
Media Validation Requirements

ZITF reserves the right to request the following validations before granting accreditation:

Recognised Media or Press Card issued by their employers,
Positive identification of journalistic employment e.g. letter of assignment on official letterhead from the Editor or Bureau Chief.
Freelance journalists may be requested to provide two by line editorial stories.

ZITF 2017 Media Accreditation Form

Salute (required)

Your First Name (required)

Your Last Name (required)

Media Category

ID/Passport Number (required)

Your Mobile

Your Telephone Number

Your Fax Number

Your Email (required)

Your Physical Address

Your Postal Address

Your Company Name (required)

Your Editor's Name (required)

Your Editor's Phone (required)

Your Editor's Email (required)

Your Editor's Consent

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